Pločice za vrata is a brand that is pushing the limits of ordinary home decor name plates.
As door name plates are really specific for Balkan tradition and customs, Pločice za vrata is trying to promote and offer really new, unique, high end door name plates that are different from traditional one. With specific narrow target group, building this brand was real challenge.
Brand that reflect home, love, family, mothership.
Challenge was to design visual identity that targets specific narrow group and yet preserve traditional touch of what home and family represent.